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The Platform

One platform, six systems.

Vinfra is a wine-specific infrastructure layer. Each product solves a distinct problem and shares the same foundation: a data model built around producer, estate, vintage, appellation, format and provenance. Adopt one system or all six.

01

Pricing

Wine pricing intelligence.

(Price optimization software is linked to roughly 10% gross margin gains, industry-wide.)

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02

AI

A wine-specific intelligence layer.

(Every field grounded in real wine data, flagged for review when it isn't.)

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03

Commerce

Digital commerce infrastructure built around how wine is sold.

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04

Digital Cellar

Digital infrastructure for wine inventory, storage, fulfilment and customer holdings.

(Manual inventory work runs an estimated €26,220 per employee per year, Digital Cellar replaces the re-keying.)

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05

Connect

Turn disconnected systems into one.

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06

Custom Development

Bespoke modules and integrations built on the Vinfra platform for workflows that are specific to your business.

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Pricing — Recommendation
Domaine Exemple 2016

Current market price

€1,180

12-month range €890 — €1,240

Aug 25Aug 26

Recommended price

Sample data

€1,340

+13.6% vs. current list

ConfidenceHigh · 92%
Margin€430 · 32.1%

Competitor prices

7 comparables · updated 14m ago

Merchant A1,265
Merchant B1,352
Marketplace C1,470
Merchant D1,198
Your price€1,340

Intelligence

Pricing

Know what a bottle should cost, right now. Pricing combines market data, vintage comparisons and stock-age signals into clear, defensible price recommendations — so pricing stops being a guess.

  • Market & competitor monitoring
  • Vintage-aware recommendations
  • Margin & stock-age optimization
  • Price alerts
See Pricing in detail
AI — Content generation
Illustrative workflow

One wine record · six outputs

Sample data

Wine Data

Canonical record

Vinfra AI

Wine-trained

Product Description

Commerce

SEO Metadata

Search

Tasting Note

Editorial

Translation

6 locales

Social Content

Campaigns

Image

Bottle shot

Fields grounded

18/18

Human review

1 flagged

Locales

6

Intelligence

AI

Not a generic content generator. AI reads wine data the way a buyer does — recognizing producer, vintage and appellation — then generates structured data, tasting notes, translations and imagery that are actually correct.

  • Data enrichment & recognition
  • Multilingual content generation
  • Visual AI for product imagery
  • Commerce & marketing automation
See AI in detail
Commerce — Release
Allocation run

Domaine Exemple

Gevrey-Chambertin · Burgundy

Sample data
202175cl€420Allocated
202075cl€4656 left
2019150cl€1,080In bond

Release status

Offers sent1,240
Confirmed812
Tier A fill rate96%
Window closes36h

Commerce

Commerce

Catalogues, search, subscriptions and allocations that understand vintages and scarcity — connected to your CRM, ERP, payments and logistics.

  • Vintage-aware catalogue and search
  • Allocations and release management
  • Subscriptions and en primeur
  • Connected checkout, tax and fulfilment
See Commerce in detail
Digital Cellar — Inventory
Bottle records

Bottles tracked

48,912

In bond

71.4%

Cellar value

€6.4M

ProducerVintageAppellationFormatLocationAvailabilityValue
Domaine Exemple2016Pauillac6×75LON · B4-17Available€4,320
Clos Spécimen2019Puligny-Montrachet1×75LUX · A2-03Reserved€760
Tenuta Modello2015Bolgheri3×150LON · C1-44Available€2,910
Château Prototype2010Châteauneuf1×75LUX · A1-11In transit€1,180
Weingut Beispiel2018Mosel12×75HAM · D3-08Available€1,640

Detail

Domaine Exemple 2016

Pauillac · 6×75cl · LON B4-17

Provenance

Purchased

12 Mar 2017

Stored

19 Mar 2017

Verified

04 Feb 2026

Storefront · Checkout

Domaine Exemple 2016

Pauillac · 6×75cl · €4,320

Sample data

Shipping address

A. Sample
12 Rue Exemple, 75008 Paris, FR

Delivery estimate

3 – 5 working days

Duty paid · temperature-controlled carrier

Customer portal

My Wines

18 bottles · €11,930

Domaine Exemple

2016

LON · Bonded B4-17

Drink 2028 – 2042€4,320

Clos Spécimen

2019

LUX · Bonded A2-03

Drink 2026 – 2034€760

Tenuta Modello

2015

LON · Bonded C1-44

Drink 2025 – 2038€2,910

Weingut Beispiel

2018

HAM · Bonded D3-08

Drink 2027 – 2040€1,640

Château Prototype

2010

Delivered · Home cellar

Drink Drink now€1,180

Infrastructure

Digital Cellar

Bottle-level inventory, storage and fulfilment — with a customer portal so every buyer can see their own wine, wherever it lives.

  • Bottle-level digital twins, provenance and ownership records
  • Buy & Ship: standard checkout, connected to your fulfilment and logistics
  • Buy & Store: bottles stay in bonded storage, recorded to the customer's name
  • Customer portal: holdings, provenance and value, always visible
  • Bonded warehouse & VAT workflows
  • API-first, connects to your existing systems and storefront
See Digital Cellar in detail
Connect — Integration flow
Illustrative architecture

One canonical wine record across every system

Sample data

ERP

Source

Data Layer

Canonical

AI

Enrichment

CRM

Customers

Webshop

Storefront

Warehouse

Fulfilment

Records synced

182,406

Conflicts open

3

Last sync

42s ago

Systems

Connect

Most wine businesses run on ERP, CRM, warehouse software, spreadsheets and email that don't talk to each other. Connect audits, integrates and automates — connect, understand, automate.

  • Systems audit and data mapping
  • Integration layer between existing tools
  • Workflow automation
  • One reliable source of truth
See Connect in detail
Connect — Integration flow
Illustrative architecture

One canonical wine record across every system

Sample data

ERP

Source

Data Layer

Canonical

AI

Enrichment

CRM

Customers

Webshop

Storefront

Warehouse

Fulfilment

Records synced

182,406

Conflicts open

3

Last sync

42s ago

Custom Development

Custom Development

For workflows that don't fit inside a standard product, we build the system directly, on the same wine specific data model the rest of the platform runs on.

  • Bespoke tools on the Vinfra data model
  • Custom integrations and migrations
  • Internal portals and dashboards
  • Built by a team that knows wine
See Custom Development in detail

Foundation

Everything shares one wine data model.

Producer, estate, cuvée, vintage, appellation, classification, format, provenance and allocation are first-class entities across every product. That is why the systems reconcile with each other instead of drifting apart.

Let's build what's next for your wine business.

Talk to our team about what Vinfra could run for you.