Infrastructure
Digital Cellar
Digital infrastructure for wine inventory, storage, fulfilment and customer holdings.
Bottles tracked
48,912
In bond
71.4%
Cellar value
€6.4M
Detail
Domaine Exemple 2016
Pauillac · 6×75cl · LON B4-17
Provenance
Purchased
12 Mar 2017
Stored
19 Mar 2017
Verified
04 Feb 2026
Storefront · Checkout
Domaine Exemple 2016
Pauillac · 6×75cl · €4,320
Shipping address
A. Sample
12 Rue Exemple, 75008 Paris, FR
Delivery estimate
3 – 5 working days
Duty paid · temperature-controlled carrier
Customer portal
My Wines
Domaine Exemple
2016LON · Bonded B4-17
Clos Spécimen
2019LUX · Bonded A2-03
Tenuta Modello
2015LON · Bonded C1-44
Weingut Beispiel
2018HAM · Bonded D3-08
Château Prototype
2010Delivered · Home cellar
The problem
Most wine ecommerce ends at the tracking number. Once a bottle ships, the relationship goes quiet until the next campaign email — and customers who bought wine to hold, not drink immediately, have nowhere to see or manage it.
The solution
Digital Cellar tracks every bottle at the infrastructure level and gives your storefront two ways to sell it — ship it now, or store it with us — plus a portal where every buyer's wine, wherever it lives, is one login away.
Bottles tracked
48,912
In bond
71.4%
Cellar value
€6.4M
Detail
Domaine Exemple 2016
Pauillac · 6×75cl · LON B4-17
Provenance
Purchased
12 Mar 2017
Stored
19 Mar 2017
Verified
04 Feb 2026
Storefront · Checkout
Domaine Exemple 2016
Pauillac · 6×75cl · €4,320
Shipping address
A. Sample
12 Rue Exemple, 75008 Paris, FR
Delivery estimate
3 – 5 working days
Duty paid · temperature-controlled carrier
Customer portal
My Wines
Domaine Exemple
2016LON · Bonded B4-17
Clos Spécimen
2019LUX · Bonded A2-03
Tenuta Modello
2015LON · Bonded C1-44
Weingut Beispiel
2018HAM · Bonded D3-08
Château Prototype
2010Delivered · Home cellar
Inside the product
Buy, ship or store.
- Bottle-level digital twins, provenance and ownership records
- Buy & Ship: standard checkout, connected to your fulfilment and logistics
- Buy & Store: bottles stay in bonded storage, recorded to the customer's name
- Customer portal: holdings, provenance and value, always visible
- Bonded warehouse & VAT workflows
- API-first, connects to your existing systems and storefront
Capabilities
What it does.
01
Bottle-level digital twins, provenance and ownership
Every bottle exists as a record with its own producer, vintage, format, condition, location and owner, plus an append-only provenance and ownership history.
02
Buy & Ship
Standard checkout, connected to your fulfilment and logistics — picking, packing, carrier handoff and status all run against real bottle records.
03
Buy & Store
Checkout without shipping: bottles stay in bonded, climate-controlled storage, recorded to the customer's name, with no shipping step.
04
Customer portal
Order history, current holdings, provenance and value, always visible to the buyer — one login for every bottle they own, wherever it lives.
05
Bonded warehouse & VAT workflows
In-bond and duty-paid stock are first-class states with their own movement rules, documentation and pricing consequences.
06
API-first
Everything Digital Cellar does is available over a documented API and webhooks, so it connects to your existing systems and storefront.
How it works
From your data to running operations.
- Step 1
Model your stock
Import existing inventory and map it to producer, vintage, format and bond position.
- Step 2
Connect the warehouse
Wire in warehouse events, locations and climate monitoring so movements update bottles in real time.
- Step 3
Expose the data
Publish availability, provenance and ownership to your storefront, CRM and customers via API.
- Step 4
Operate
Run picking, transfers, allocations and fulfilment from one system of record.
Why wine-specific
Not adapted. Built for this.
Generic commerce and inventory platforms have one path: buy, ship, done. Fine wine doesn't work that way — a meaningful share of purchases are made to hold, not to drink next week. Digital Cellar is the only infrastructure layer built around that fact, and industry research on B2B self-service portals links exactly this kind of ongoing account access to 25–40% more repeat orders (B2Sell) and materially higher retention (Orases, OroCommerce).
Integrations
Fits the stack you already run.
Digital Cellar is API-first and connects through Connect to the system categories below. Named platform integrations are confirmed during scoping.
- ERP
- CRM
- Warehouse management
- Webshop platforms
- Payments
- Carriers & freight
- Accounting
- IoT climate sensors
Use cases
How it shows up in practice.
Merchants
A merchant selling en primeur lets customers buy now and store until the wine is ready to drink, without a shipping conversation.
Investment platforms
An investment platform gives clients a portal to see their holdings without building that infrastructure themselves.
Hospitality
A hospitality group lets members buy bottles for a private cellar they can check on anytime.
Estimate
Estimate your savings.
Pick your segment, adjust the inputs, and see what the published industry benchmarks would be worth applied to your business.
Your segment
Pricing + Digital Cellar
Your inputs
Estimated annual value
€428,430 – €488,910
Total estimated annual value · per year
This is an estimate based on industry research (Forrester, Parseur, B2Sell) applied to the inputs above. It is not a guarantee and not based on a specific Vinfra customer result.
Sources: Parseur (manual data entry cost), Forrester (price optimization), B2Sell (self-service portals).
Manual data entry cost avoided
€65,550
Catalog automation savings
€60,480
1,440 hours
Pricing margin uplift
€201,600
Retention uplift range
€100,800 – €161,280
Request your full case study
The numbers above are a live model. Send us your details and we build a written case study on your business: where the margin sits, what the switch costs, and what the first year looks like.
- A written case study modelled on your inputs and segment
- Line by line margin, time and stock assumptions with sources
- A 30 minute walkthrough with our team, no pitch deck
Proof
Running in a live wine business.
Digital Cellar runs inside Vinesia's own fine wine operation. Verified performance figures are published here once confirmed.
See Digital Cellar against your own data.
A 30-minute session with someone who knows both the software and the wine trade.
The rest of the platform
Custom Development
Bespoke modules and integrations built on the Vinfra platform for workflows that are specific to your business.
Explore