Commerce
Commerce
Digital commerce infrastructure built around how wine is sold.
Domaine Exemple
Gevrey-Chambertin · Burgundy
Release status
The problem
Standard e-commerce platforms treat a wine as a product with variants. That model collapses the moment you sell across vintages, formats, bond positions and allocation lists. Merchants end up with duplicated products, misleading search results, and manual work every time a scarce release goes out.
The solution
Commerce models the wine, its vintages and its formats as a related family, with availability drawn from real bottle-level stock. Scarcity, allocation rights, bond status and customer entitlements are part of the catalogue, not bolted on with plugins and spreadsheets.
Domaine Exemple
Gevrey-Chambertin · Burgundy
Release status
Inside the product
Digital commerce infrastructure built around how wine is sold.
- Vintage-aware catalogue and search
- Allocations and release management
- Subscriptions and en primeur
- Connected checkout, tax and fulfilment
Capabilities
What it does.
01
Vintage-aware catalogue and search
One canonical wine page with vintages and formats underneath, so customers find the wine and then choose the bottle. Search understands producer, appellation, classification and critic score as filters.
02
Allocations and release management
Define allocation rules by customer, history and tier, then run a release without a manual mailing list. Offers expire, requests queue and confirmations settle against real stock.
03
Subscriptions and en primeur
Support recurring cases, cellaring plans and pre-arrival sales where the wine does not physically exist yet. Delivery timing, storage and duty are handled as part of the order lifecycle.
04
Bond-aware checkout and tax
Price and check out correctly for in-bond, duty-paid, export and cross-border scenarios, including the documentation that has to follow the order.
05
Storage-and-ship customer accounts
Let customers buy, store, view provenance and request delivery later from one account, backed by Digital Cellar records.
06
Headless by default
Run our storefront or drive your own front end via API while Commerce handles catalogue, pricing, entitlements and orders.
How it works
From your data to running operations.
- Step 1
Model the catalogue
Wines, vintages, formats and bond positions structured from your real stock.
- Step 2
Set commercial rules
Pricing, allocations, customer tiers, subscription and release logic.
- Step 3
Connect the stack
Payments, tax, CRM, ERP and fulfilment wired through Connect.
- Step 4
Sell
Launch releases, subscriptions and everyday trade from one system.
Why wine-specific
Not adapted. Built for this.
Generic commerce optimises for infinite, identical, immediately shippable products. Wine is finite, vintage-specific, sometimes not yet bottled, and frequently sold under allocation to a customer who will leave it in storage for a decade. Commerce is built for that reality instead of asking you to disguise it as a t-shirt with size variants.
Integrations
Fits the stack you already run.
Commerce is API-first and connects through Connect to the system categories below. Named platform integrations are confirmed during scoping.
- ERP
- CRM
- Payments
- Tax & duty
- Warehouse management
- Carriers
- Marketing automation
Use cases
How it shows up in practice.
Producers
Run direct-to-customer allocations and en primeur campaigns without spreadsheets.
Merchants
Sell every vintage and format of a wine from one coherent page.
Investment platforms
Offer buy-and-store flows tied to real bottle records.
Proof
Running in a live wine business.
Commerce runs inside Vinesia's own fine wine operation. Verified performance figures are published here once confirmed.
See Commerce against your own data.
A 30-minute session with someone who knows both the software and the wine trade.