01 · Segment
Producers
Allocation lists, direct sales and downstream market visibility live in spreadsheets and email.
Digital Cellar and Commerce run allocations and releases from one system instead.
Solutions
Built for how your business actually works.
The wine trade is not one business. A négociant running allocations, a bonded warehouse holding client stock and a marketplace normalising seller listings have different problems. The platform is the same; the configuration is not.
Six segments, six products. Here's what each business actually runs.
02 · Segment
Merchants
Stock, pricing and product content are three manual jobs that never agree with each other.
Pricing, AI and Digital Cellar keep all three in sync, automatically.
Fine wine merchants and retailers carry deep, slow-moving, attribute-heavy catalogues across bond positions. The work is in keeping stock, price and content correct at once.
03 · Segment
Marketplaces
Thousands of seller listings for the same wine, described a thousand different ways.
AI normalizes and enriches listings at the data level, so they're consistent across sellers.
04 · Segment
Investment Platforms
Positions need to be backed by real bottles, real storage and an auditable provenance trail.
Digital Cellar provides that infrastructure, so you don't have to build it.
Wine investment and wealth platforms answer to clients and regulators. Every holding has to reconcile to physical stock with condition and ownership history attached.
05 · Segment
Logistics
Clients want live visibility; the warehouse system was never built to give it to them.
Digital Cellar and Connect give clients a live portal into their own stock.
Bonded warehouses and logistics providers hold other people's assets. Per-bottle visibility, condition monitoring and clean client integrations are the service, not an extra.
06 · Segment
Hospitality
Wine lists, cellar stock and purchasing drift apart across venues and vintages.
Digital Cellar keeps stock, purchasing and lists aligned across every venue.
Hotels, restaurant groups and private clubs need current, multilingual lists that reflect what is actually in the cellar this week, in every venue.
Case studies
Illustrative modelMerchant
€428,000 – €489,000
estimated annual value, about 4% of revenue
Mid-size wine merchant.
A merchant with €12M in revenue, an 8,000 SKU catalog, and 2.5 staff on manual catalog and pricing work. Modeled across four levers: data entry, catalog automation, pricing, and retention.
Pricing and Digital Cellar
See the full assumptionsIllustrative modelLogistics
€35,500 – €71,000
estimated annual value, from 30% to 60% fewer routine client inquiries
Bonded warehouse operator.
A bonded warehouse operator whose client support team spends most of its time on manual stock and status inquiries. Modeled at 3 staff, 60% of their time on routine inquiries.
Connect and Digital Cellar
See the full assumptionsIllustrative modelMarketplace
€105,280
estimated annual value, from a 35% reduction in catalog maintenance cost
Multi-seller wine marketplace.
A wine marketplace with a multi-seller catalog and 4 staff on ongoing data normalization and deduplication. Modeled against a benchmark 35% reduction in catalog maintenance cost from automation.
AI and Connect
See the full assumptionsTell us how your business runs today.
Talk to our team about what Vinfra could run for you.