Illustrative modelMerchant
€428,000 – €489,000
estimated annual value, about 4% of revenue
Mid-size wine merchant.
Pricing and Digital Cellar
See the full assumptionsThe Technology Platform for Wine
Vinfra is the technology company built for wine.
We built the infrastructure fine wine businesses run on: pricing, inventory, AI and commerce. Better margins. Less manual work. Faster turnover.
Wine businesses lose margin to manual work, every single week.
€26,220
estimated annual cost of manual data entry, per employee
60%
of a full-day catalog update can be automated away
3.6%–4.1%
of revenue saved by replacing manual work with connected systems
This is a tooling problem, not a staffing problem. Vinfra replaces the manual work, so your people stay and the busywork doesn't.
The platform
Six systems. One source of truth.
Use one product or the whole platform. Everything is built to work together.
06
Custom Development
Bespoke modules and integrations built on the Vinfra platform for workflows that are specific to your business.
ExplorePricing — Recommendation
Domaine Exemple 2016Current market price
€1,180
12-month range €890 — €1,240
Aug 25Aug 26
Recommended price
Sample data€1,340
+13.6% vs. current list
ConfidenceHigh · 92%
Margin€430 · 32.1%
Competitor prices
7 comparables · updated 14m ago
Merchant A€1,265
Merchant B€1,352
Marketplace C€1,470
Merchant D€1,198
Your price€1,340
Intelligence
Wine pricing intelligence.
Pricing fine wine is usually a manual act of judgement performed under time pressure. Pricing watches the market continuously and reasons in wine terms.
- Market & competitor monitoring
- Vintage-aware recommendations
- Margin & stock-age optimization
- Price alerts
Where wine technology is actually headed
The wine industry's next advantage isn't more staff. It's AI that actually understands wine.
Generic AI treats a bottle like any other product. Vinfra's AI is trained on wine specifically. It recognizes producer, vintage and appellation the way a real buyer does, then generates structured data, tasting notes, translations and imagery that are actually correct. Every field is grounded and checked, not guessed. That's what lets a wine business scale content and catalog work without scaling headcount.
AI — Content generation
Illustrative workflowOne wine record · six outputs
Sample dataWine Data
Canonical record
Vinfra AI
Wine-trained
Product Description
Commerce
SEO Metadata
Search
Tasting Note
Editorial
Translation
6 locales
Social Content
Campaigns
Image
Bottle shot
Fields grounded
18/18
Human review
1 flagged
Locales
6
Commerce — Release
Allocation runDomaine Exemple
Gevrey-Chambertin · Burgundy
202175cl€420Allocated
202075cl€4656 left
2019150cl€1,080In bond
Release status
Offers sent1,240
Confirmed812
Tier A fill rate96%
Window closes36h
Commerce
Digital commerce infrastructure built around how wine is sold.
Standard e-commerce platforms treat a wine as a product with variants. Commerce models the wine, its vintages and its formats as a related family, with availability drawn from real bottle-level stock.
- Vintage-aware catalogue and search
- Allocations and release management
- Subscriptions and en primeur
- Connected checkout, tax and fulfilment
Infrastructure
Buy, ship or store.
Digital Cellar tracks every bottle at the infrastructure level and gives your storefront two ways to sell it: ship it now, or store it with us. Every buyer gets a portal where their own wine, wherever it lives, is one login away.
Digital Cellar — Inventory
Bottle recordsBottles tracked
48,912
In bond
71.4%
Cellar value
€6.4M
ProducerVintageAppellationFormatLocationAvailabilityValue
Domaine Exemple2016Pauillac6×75LON · B4-17Available€4,320
Clos Spécimen2019Puligny-Montrachet1×75LUX · A2-03Reserved€760
Tenuta Modello2015Bolgheri3×150LON · C1-44Available€2,910
Château Prototype2010Châteauneuf1×75LUX · A1-11In transit€1,180
Weingut Beispiel2018Mosel12×75HAM · D3-08Available€1,640
Detail
Domaine Exemple 2016
Pauillac · 6×75cl · LON B4-17
Provenance
Purchased
12 Mar 2017
Stored
19 Mar 2017
Verified
04 Feb 2026
Storefront · Checkout
Domaine Exemple 2016
Pauillac · 6×75cl · €4,320
Shipping address
A. Sample
12 Rue Exemple, 75008 Paris, FR
Delivery estimate
3 – 5 working days
Duty paid · temperature-controlled carrier
Customer portal
My Wines
18 bottles · €11,930
Domaine Exemple
2016LON · Bonded B4-17
Drink 2028 – 2042€4,320
Clos Spécimen
2019LUX · Bonded A2-03
Drink 2026 – 2034€760
Tenuta Modello
2015LON · Bonded C1-44
Drink 2025 – 2038€2,910
Weingut Beispiel
2018HAM · Bonded D3-08
Drink 2027 – 2040€1,640
Château Prototype
2010Delivered · Home cellar
Drink Drink now€1,180
Connect — Integration flow
Illustrative architectureOne canonical wine record across every system
Sample dataERP
Source
Data Layer
Canonical
AI
Enrichment
CRM
Customers
Webshop
Storefront
Warehouse
Fulfilment
ERP
Source
Data Layer
Canonical
AI
Enrichment
CRM
Customers
Webshop
Storefront
Warehouse
Fulfilment
Records synced
182,406
Conflicts open
3
Last sync
42s ago
Systems
Turn disconnected systems into one.
The stock number in the warehouse system, the one in the webshop and the one in the sales team's spreadsheet disagree. Connect starts with an audit of the systems and data you already have, then builds a mapping and integration layer between them.
- Systems audit and data mapping
- Integration layer between existing tools
- Workflow automation
- One reliable source of truth
Connect — Integration flow
Illustrative architectureOne canonical wine record across every system
Sample dataERP
Source
Data Layer
Canonical
AI
Enrichment
CRM
Customers
Webshop
Storefront
Warehouse
Fulfilment
ERP
Source
Data Layer
Canonical
AI
Enrichment
CRM
Customers
Webshop
Storefront
Warehouse
Fulfilment
Records synced
182,406
Conflicts open
3
Last sync
42s ago
Custom Development
When the platform needs to bend to you.
Every serious wine business has at least one process nobody sells software for: an allocation ritual, a broker settlement flow, a bonded stock reconciliation, a family of spreadsheets that quietly runs the company. We build the missing piece directly.
- Bespoke tools on the Vinfra data model
- Custom integrations and migrations
- Internal portals and dashboards
- Built by a team that knows wine
What this actually looks like
Modeled on a mid-size wine merchant. Applied across three segments.
€12M revenue, 8,000 SKU catalog, 2.5 staff on manual catalog and pricing work. Every assumption is disclosed. This is a model, not a customer testimonial.
Total
€428,000 to €489,000
estimated annual value, about 3.6% to 4.1% of revenue
Illustrative modelLogistics
€35,500 – €71,000
estimated annual value, from 30% to 60% fewer routine client inquiries
Bonded warehouse operator.
Connect and Digital Cellar
See the full assumptionsIllustrative modelMarketplace
€105,280
estimated annual value, from a 35% reduction in catalog maintenance cost
Multi-seller wine marketplace.
AI and Connect
See the full assumptionsThese are modeled scenarios with disclosed assumptions, built from industry research and Vinesia's own operational and customer data.
Insights
From the Journal.
AI4 min read
Why does AI struggle with wine data specifically, compared to other product categories?
A wine is producer, vintage, appellation, classification, format and provenance combined. Most AI systems assume a far flatter product model.
ReadAI4 min read
How is AI for wine catalogs and pricing different from AI in winemaking or the vineyard?
Production AI reads sensor data in the cellar and vineyard. Commercial AI works on catalog, pricing and inventory data. Different problems, different tools.
ReadAI4 min read
What should a wine business look for in an AI tool before buying one?
Four checks: structured data grounding, uncertainty flagging, a built in human review step, and real understanding of appellation, vintage and provenance.
ReadWorking with Vinfra isn't buying software. It's investing in where the wine industry is going.
The businesses automating pricing, catalog and commerce work now aren't just saving hours today. They're building the operating layer they'll still be running on in five years, as more of the industry moves this direction. Vinfra is built to be that layer from day one.
Let's build what's next for your wine business.
Talk to our team about what Vinfra could run for you.