Insights
Writing about wine data, the systems the trade runs on, and where generic software stops working. No trend pieces.
A wine is producer, vintage, appellation, classification, format and provenance combined. Most AI systems assume a far flatter product model.
Read the articleProduction AI reads sensor data in the cellar and vineyard. Commercial AI works on catalog, pricing and inventory data. Different problems, different tools.
Read the articleFour checks: structured data grounding, uncertainty flagging, a built in human review step, and real understanding of appellation, vintage and provenance.
Read the articleUngrounded models invent appellations and vintages. AI generated against a structured wine record, with a review step, is materially more accurate.
Read the articleProducer, vintage, appellation, format, provenance. Five fields that generic product models flatten into one — and what that costs downstream.
Read the articleCatalog data enrichment, multilingual content generation and pricing anomaly detection are reliable today. Final pricing calls and relationship judgment are not.
Read the articleAI works today for narrow, data grounded tasks: content generation, catalog enrichment and pricing anomaly detection. It does not replace human judgment.
Read the articleOne source of truth, bottle level tracking, AI as a working layer, continuous pricing and integration by default. An architecture, not a product.
Read the articleRegister, terminology consistency and market specific search behaviour are what separate real localization from machine translation.
Read the articleClosed all in one platforms ask you to migrate. API-first systems connect to the ERP, CRM and accounting tools you already run.
Read the articleHoldings, allocation tier and drinking window are the fields a generic CRM has no place for, and the reason outreach reads as generic.
Read the articleGenerating catalog copy against structured wine data, flagging what cannot be grounded, and keeping a human review step in the loop.
Read the articleEn primeur sells entitlement before stock exists. What an allocation system needs that a standard shopping cart does not have.
Read the articleBond status, documentation, VAT at the point of release and multi warehouse visibility. The questions to ask before you commit to a system.
Read the articleThe questions that separate pricing tools built for fine wine from distribution markup tools and generic ecommerce pricing software.
Read the articleProvenance is a documented chain of custody for a specific bottle, not a marketing story, and it is part of what a buyer pays for.
Read the articleGeneric inventory counts SKUs and units. Wine needs bottle level records, because provenance and condition change what a single bottle is worth.
Read the articleTalk to our team about what Vinfra could run for you.